How to Order a Case of Wine Online in Canada and Save

Ordering a case of wine online is one of the smartest ways for Canadian wine lovers to save money, access exclusive wines, and ensure they always have great bottles on hand for entertaining, gifting, and everyday enjoyment. Whether you are purchasing a 6-bottle sampler, a traditional 12-bottle case, or building your own custom selection, buying by the case often unlocks better pricing, shipping incentives, and access to winery-exclusive wines that never reach retail shelves.

As more Canadians buy directly from wineries, case purchases have become one of the fastest-growing segments of online wine sales.

Key Takeaways

• Buying wine by the case often reduces the cost per bottle
• Many wineries offer free shipping on 6+ bottle and 12-bottle orders
• Mixed cases allow consumers to explore multiple wines without committing to a full case of one style
• Seasonal promotions often provide the best opportunities for case discounts
• Buying directly from wineries can unlock exclusive wines unavailable through traditional retail channels

Why does buying a case of wine save money?

One of the biggest advantages of ordering wine by the case is the lower cost per bottle.

Wineries and wine retailers frequently reward larger purchases because they are more efficient to pack, ship, and process.

Savings through volume

Many wineries offer:

• Case discounts
• Bundle pricing
• Member-exclusive pricing
• Seasonal promotions
• Free shipping thresholds

For example, a wine priced at $24 individually may effectively cost less when purchased as part of a 12-bottle case promotion.

These savings become even more significant for consumers who regularly entertain or enjoy wine throughout the year.

Better value beyond price

Case purchases also provide:

• Fewer shipping charges
• Reduced reordering frequency
• Access to limited-production wines
• Greater selection flexibility

At Great Estates, many customers discover that ordering a case helps them explore more wines while maximizing value across multiple winery brands.

How many bottles are in a case of wine?

The most common wine case formats in Canada are:

While 12 bottles remain the traditional wine case format, many wineries now offer flexible options designed for modern consumers.

Why 6-bottle cases are becoming popular

Many online wine buyers prefer six-bottle cases because they:

• Require less storage space
• Allow greater variety
• Qualify for shipping promotions
• Reduce upfront spending

This flexibility has helped make winery-direct purchasing more accessible than ever.

Should you buy a 6-pack or a 12-pack?

The answer depends on your goals.

Choose a 6-bottle case if you:

• Want to try new wines
• Have limited storage space
• Drink wine occasionally
• Prefer variety over quantity

Choose a 12-bottle case if you:

• Have favourite wines you buy repeatedly
• Entertain frequently
• Want maximum savings
• Qualify for larger discounts

Many experienced wine buyers use both approaches throughout the year.

They may purchase mixed six-packs for discovery while ordering full 12-bottle cases of favourite wines once they find them.

What are the best seasonal times to buy wine by the case?

Some of the best wine deals in Canada occur during seasonal promotions.

Easter promotions

Spring often brings mixed-case offers and seasonal wine releases.

Popular purchases include:

• Chardonnay
• Riesling
• Rosé
• Sparkling wines

Canada Day promotions

Many wineries celebrate Canada Day with Buy Canadian campaigns, shipping offers, and special case pricing.

Labour Day sales

Late summer promotions often focus on entertaining and patio season favourites.

Holiday season promotions

The period from November through December frequently delivers some of the strongest case-buying opportunities of the year.

These promotions may include:

• Gift bundles
• Free shipping
• Case discounts
• Bonus bottles
• Wine club incentives

For wine enthusiasts, planning purchases around seasonal promotions can generate substantial annual savings.

How does free shipping work on case orders?

Shipping costs are often one of the biggest concerns when buying wine online.

Fortunately, many wineries offer incentives for larger purchases.

Common free shipping thresholds

Many wineries provide:

• Free shipping on 6 bottles
• Free shipping on 12 bottles
• Regional shipping promotions
• Wine club shipping benefits

Because wine is heavy and expensive to transport, these shipping incentives can significantly increase the value of a case purchase.

Why wineries encourage larger orders

Larger shipments reduce:

• Packaging costs
• Fulfillment costs
• Administrative costs

As a result, wineries can pass those efficiencies back to consumers.

Can I build my own mixed case online?

Yes, and mixed cases have become one of the most popular ways to buy wine online.

Why mixed cases are popular

They allow consumers to:

• Explore new wines
• Compare styles
• Discover favourites
• Build food-pairing collections

Rather than committing to 12 bottles of a single wine, consumers can enjoy a broader experience.

Example mixed case

A Great Estates mixed case might include:

• Niagara Riesling
• Niagara Chardonnay
• Ontario Pinot Noir
• Okanagan Cabernet Franc
• Canadian sparkling wine
• Seasonal release selections

This approach combines discovery with convenience.

How do you build a custom case from multiple brands?

One advantage of platforms that represent multiple wineries is the ability to combine wines from different producers into a single order.

Rather than purchasing exclusively from one winery, consumers can create a collection that reflects their personal tastes.

Example custom case

White Wine Selection

• Inniskillin Riesling
• Jackson-Triggs Chardonnay

Red Wine Selection

• Black Sage Cabernet Franc
• See Ya Later Ranch Pinot Noir

Celebration Wines

• Sparkling wine selections

This approach gives consumers access to multiple wine regions and styles in one shipment.

At Great Estates, this flexibility reflects our mission of connecting wine lovers with Great Local Wines from across Canada's leading wine regions.

Why are more Canadians ordering wine by the case?

Several trends are contributing to increased case purchases.

Better value

Consumers recognize the financial benefits of larger orders.

Convenience

Fewer purchases mean fewer shipping fees and less frequent reordering.

Direct-to-consumer growth

More wineries now offer seamless online ordering and national delivery.

Buy Canadian movement

Consumers increasingly seek local products and direct relationships with producers.

Wine naturally fits this trend because every bottle reflects a place, a vineyard, and a community.

What wines make the best case purchases?

Some wines are particularly well suited to case buying.

Everyday favourites

• Riesling
• Chardonnay
• Pinot Grigio
• Merlot

Entertaining wines

• Sparkling wine
• Rosé
• Pinot Noir

Cellar-worthy selections

• Cabernet Franc
• Reserve Chardonnay
• Premium red blends

Many consumers build cases that balance immediate enjoyment with wines suitable for future occasions.

FAQs About Ordering a Case of Wine Online

How many bottles are in a case of wine?

A standard wine case contains 12 bottles, although many wineries also offer 6-bottle cases and mixed-case options.

Do wineries offer discounts for buying by the case?

Yes. Many wineries provide volume discounts, bundle pricing, wine club benefits, and shipping incentives for case purchases.

Can I build my own mixed case online?

Many winery websites and wine platforms allow customers to create custom mixed cases featuring different wines and styles.

When are the best seasonal case sales?

Popular sale periods include Easter, Canada Day, Labour Day, Black Friday, and the holiday season.

Is buying a case cheaper than buying individual bottles?

In many cases, yes. Case purchases often reduce the effective cost per bottle while also helping customers qualify for shipping incentives.

Buying wine by the case is one of the smartest ways to enjoy Canadian wine

Whether you are stocking up for entertaining, exploring new wines, or taking advantage of seasonal promotions, ordering a case online can deliver significant value and convenience.

At Great Estates, we believe wine should be accessible, enjoyable, and shared. From Niagara Riesling and Prince Edward County Chardonnay to Okanagan Cabernet Franc and Canadian sparkling wine, buying by the case allows you to experience more of Canada's wine story in every shipment.

That is what it means to be truly United in Wine.

Explore curated cases, mixed selections, and winery-direct offers to discover why more Canadians are choosing to buy their wine by the case.